UK Sotheby’s-Smartlands: First Joint Project Announced

On Dec 2, we’ve announced our joint effort with UK Sotheby’s International Realty to experiment with tokenising exclusive luxury properties. It gives us great pleasure to report that the first joint project is underway and Smartlands together with UK Sotheby’s International Realty intend to tokenise together a luxury duplex apartment in London’s Lillie Sq..

“This is the first one in a series of experimental projects that Smartlands and UK Sotheby’s are going to be working on side by side,” says Smartlands CMO Yaroslava Tkalich. “Our debut project is a newly-built duplex apartment at Lillie Sq., situated near the famous Hyde Park in London. The UK Sotheby’s-managed property is to be tokenised on the Smartlands platform with fixed income for investors from the UK Sotheby’s venerable roster.”

Partnership with UK Sotheby’s – a premier dealer in luxury goods – is a great chance to attract the world’s wealthiest individuals to assets tokenised on Smartlands. Today it’s no longer necessary to have to prove this point; it’s a fact of life that the blockchain technology lifts property markets to empyreal heights providing investors with opportunities that up until now have been but unreachable to them. We’re happy that our partnership transforms the value chain for private high-net-worth individuals allowing them to invest in ultra-luxury properties managed by UK Sotheby’s with ease, making the investments more liquid, and the process faster and more cost-effective.